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Creating loyal customers is an essential part of relationship marketing. Among their many benefits, loyal customers are repeat customers, a pipeline for recommendations and more likely to spend more. In fact, according to a new consumer study from Marigold, 68% of consumers worldwide will pay more to shop with the brands they’re loyal to.
However, maintaining loyalty in an increasingly competitive market has proven tricky, with 37% of consumers having switched away from or become less loyal to a brand they previously liked in the past year.
That’s where loyalty programs come in. A successful loyalty strategy offers customers tangible value and
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