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While there are many “small business 101” courses online, few capture the nuances and complexity of running a small business from scratch. You might learn the essentials (like how to file for an LLC or how to manage your books) but miss the most critical component: how to master the mindset of a successful business owner.
This is where books make up for where online courses and blogs leave off, diving deep into the psychology of starting a venture of your own, the positioning to attract customers, how to price your services and more.
Here’s some essential reading for any current (or
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