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Look, when you hear the term “franchising” very few people picture a glamorous lifestyle. Fast food? Cleaning services? Home care? No, thank you. Often there’s a level of apprehension or hesitancy associated with that all-powerful “ick” factor.
Hey, I get it. Long before entering the world of franchising, I was working in corporate America when a franchise consultant approached me about franchising opportunities. Was I happy in my corporate career? No. But it was stable, right? It was the “smart” choice. The “right” choice. Okay, maybe the “conditioned” choice is more accurate. But still, I was in my late forties and
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