4 Ways to ‘Go Big’ With Your Next Marketing Campaign

Opinions expressed by Entrepreneur contributors are their own.

As marketing leaders, we balance our creativity and strategic thinking against practicality. Still, every once in a while, a project comes along that allows you to let your imagination and strategic thinking flow and really “go big or go home.”

Maybe you’re introducing a new product, conducting a brand overhaul, or feeling the need to shake it up as a brand. Whatever your reasoning for trying a new, bold marketing strategy, opportunities for a strong return on your investment abound. Running with a big idea can also feel risky, especially if you’re capitalizing on an emerging trend. Here are four ideas

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