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The rise in artificial intelligence (AI) in the franchising world may seem like a fairly recent phenomenon, but it first began to have a noticeable impact on the industry five years ago. Since that inflection point, AI technologies have rapidly matured in areas like machine learning, data analytics and language processing. And so, like many other industries and business sectors, franchise-related businesses began to take notice.
From an adoption standpoint, it made perfect sense to embrace AI’s ability to streamline operations, enhance the customer experience and vastly improve decision-making processes. Today, increased data availability and the quest to discover more efficient,
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