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Marketing executives normally devote between 7% and 10% of their companies’ revenues to marketing. Out of that, at least 72% of their overall marketing budget goes to digital marketing channels.
Digital marketing spending is also on the rise, increasing by 11.1% from the first to the third quarter of 2024. Misallocating these budgets can be costly, time-consuming and demotivating.
The good news is that even in today’s choppy economic waters, there are ways to spend a digital marketing budget that is optimized for performance while still keeping your clients comfortable. Read on for the three specific steps I take with any marketing
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