3 Effective Engagement Tactics to Help Small Businesses Create Authentic Connections With Customers

Opinions expressed by Entrepreneur contributors are their own.

Over the past few years, small business owners have been resilient in the face of change, overcoming a variety of obstacles in the business environment. Despite the challenges of today’s economic landscape, it remains clear the reason why small business owners continue to be confident in their revenue and business outlook.

Small businesses have the unique ability to create personalized experiences for their customers by getting creative with their outreach and customer engagement techniques, setting them apart from big-box retailers and larger competitors. Small business owners across the country are actively engaging with their customers to ensure they can meet them

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