It’s important to understand the terms people in a given field use not just because they let you communicate with industry insiders, but because these terms represent different abstractions (mental models) that let you analyze the world in a specific way.
The same is true for startups – there are plenty of startup terms commonly in use by founders or investors. So, here is a list of 10 that will get you started communicating and thinking correctly if you are new to the field:
1. Value Proposition (Offering)
Any business is about providing a better or easier solution than the competitors to a customer’s problem. The