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As companies vie for attention in a crowded marketplace, a well-executed public relations (PR) strategy can be the key to building brand awareness, enhancing credibility and fostering positive relationships with stakeholders. The age-old question “How much should a company spend on PR?” echoes through boardrooms, with organizations seeking a magic formula for budget allocation.
However, determining the optimal budget for PR efforts remains a complex decision, influenced by various factors. In this article, we delve into the considerations that businesses should weigh when allocating resources for PR, backed by tips for securing your budget and steps to ensure your spending is
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