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Suppose you own a small retail store and you’ve decided to add e-commerce. You work long and hard with the best consultants around and roll out a brilliant online strategy that you’re sure will bring in stacks of digital dollars — if your team is on board with the innovative, highly responsive approach you need for online sales and customer service.
If they’re still stuck in “the way we’ve always done it” and cling to their 9-to-5-and-home attitude, your forward-looking strategy is doomed to fail.
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