Your Customers Are Talking About You — Here’s How to Turn Their Feedback Into Profit

Opinions expressed by Entrepreneur contributors are their own.

Studies show that 70% of consumers prefer products developed with their feedback in mind, and 67% are more loyal to brands that seek their opinions. If you want to grow and retain your customer base, it’s time to embrace this goldmine of insight and convert feedback into strategies around it.

The challenge isn’t just collecting opinions; it’s knowing how to transform them into action. In this article, I will share six tips on how brands can turn their customers’ feedback into long-term success.

1. Tailor marketing offers

Customer feedback offers direct insights into consumer preferences and pain points, influencing the way you build

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