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Launching a business is exciting for entrepreneurs. It’s kinetic, it’s consuming, but it is also downright exhausting. So it just makes sense that once the company experiences a certain level of success and things are clipping along nicely, business owners often opt for an extended stay in the comfort zone.
While taking their foot off the gas can feel earned, cozy and safe, make no mistake, the comfort zone is an incredibly dangerous place for a business owner and the long-term survival of the organization.
Comfort zones tend to instill in us a false sense of security, one that comes at a
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