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One minute.
That’s it.
One minute — or even shorter — is about all the time you have to convince venture capitalists like myself that your startup and idea are worth hearing more about. No pressure.
Unfortunately, in the non-stop, always-on-the-move investment world, that’s about as much time as you get to pique my interest or turn me off. That’s the crux of the elevator pitch.
To get your foot in the door, you have 30-60 seconds to show investors why they should even crack it open for you. It sounds brutal, I know — I’ve been there. But with hundreds of businesses
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