New York CNN —
Southwest Airlines pioneered the low-fare, no-frills airline model. But Southwest is now ending open-seat boarding, a distinct part of its successful five-decade-long model and its brand identity.
Southwest said Thursday that it will abandon its free-for-all seating arrangement and move to assigned seats. The company said 80% of customers prefer an assigned seat, and the change will also help the company charge some passengers more for new premium seats. The move shows how a company that once stood out by being different from competitors — “conventional wisdom put a hell of a lot of airlines
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