Why Psychological Courage Is the Secret Ingredient for Successful Startups

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In every major religious and spiritual tradition, courage is one of the most esteemed virtues. You would be hard-pressed to find someone who does not want to see themselves as a courageous person. However, when we think of courageous acts, our minds often gravitate toward what social scientists call monumental courage. Monumental courage refers to an extraordinary level of bravery in the face of significant fear, adversity or uncertainty.

Examples include firefighters running into the burning Twin Towers or Rosa Parks refusing to give up her seat on a segregated bus. When we reflect on these monumental acts, the distance between

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