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As a founder, your instinct is to appeal to everyone. Investors. Customers. Partners. The whole world feels like your audience.
And that instinct is killing your posts.
The biggest mistake I see founders make on social media is trying to speak to everyone at once. The result? Your message hits no one with any power. Social media works when one person on the other side of the screen feels like you’re talking directly to them. And only them. That’s when they stop scrolling. That’s when they like, comment, DM and share.
If you’re writing posts for a crowd, you’re blending into the
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