Opinions expressed by Entrepreneur contributors are their own.
It’s one thing to have an idea of who your customers are. But it’s quite another to actually know them. The more companies learn about their target audience — whether through purchase data, reviews, focus groups or other methods — the better they’ll be positioned to unlock growth.
Thanks to AI adoption in marketing and the availability of more industry and consumer-level data than ever before, companies have never been in a better position to know their customers in a way that drives smarter growth and higher profits.
Related: How Understanding Your Customers Can Help You Create Copy That Sells
Provide more
→ Continue reading at Entrepreneur