It’s not just you. Everything is shrinking.
This week, Trader Joe’s restocked the $2.99 mini tote bags that were resold for as much as $500 on eBay earlier this year. Stores prominently display travel-sized haircare, skincare and makeup products. TikToks of micro beauty bags being stuffed with micro products are racking up millions of views. Even iced tea brand Snapple has launched an8-ounce bottle, advertised to fit in a mini bag.
For many people, mini-products may not seem to make much sense. But despite the higher cost per ounce to consumers,
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