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Who invented the light bulb? Of course, you’d say Thomas Edison. However, what you may not realize is that Edison did not invent the light bulb. Joseph Wilson Swan and Henry Woodward actually invented it.
What Edison did really well was commercialize the invention. But why do we always think of Thomas Edison first? Of course, he was a prolific inventor, but more importantly, he built a recognizable and resonating brand.
Edison branded everything he did with his name, face and signature. He built a massive publicity machine behind him. He forged close personal relationships with journalists who could be trusted to
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