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Last fall, we polled startups on their views of the flexible workforce. We kept the questions open-ended to avoid biasing the data set but anticipated a generally positive sentiment.
What we found is that flexible talent is no longer just an alternative hiring strategy. It is a fundamental driver for profitability, growth, and innovation. Startups consistently cited three core benefits:
Access new markets without a headquarters or full in-house teamGain executive-level expertise in sales, product, operations, finance and marketing at a fraction of the costScale efficiently, investing only when demand is validated
The benefits are clear, but are mature businesses embracing this shift?
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