Opinions expressed by Entrepreneur contributors are their own.
This is part 7 / 7 of The Multiplier Model: Section 2: Foundations For Success series.
The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now.
One of the first—and most important—tasks you’ll need to consider when starting a franchise business is choosing your name. The name represents you to your customers, and as such, it’s not a decision that should be made lightly.
That said, names don’t make businesses. Businesses make names.
While a good name choice may not be the cause of your success, a bad one can undoubtedly contribute to your demise, so
→ Continue reading at Entrepreneur