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When you set out to solve a problem that only a few people fully understand — let alone know they have — you step into a space where the rules are still being written. That’s both the thrill and the risk of a “Blue Ocean” opportunity. For me, this meant entering a market segment that traditional players had either ignored or addressed in fragmented, incomplete ways.
Early on, I found myself questioning whether I was navigating a promising new frontier or sailing straight into a void. The uncertainty was tangible. Without an established reference point, it would have been easy to
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