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Generative AI has taken the marketing world by storm over the last few years — but unsurprisingly, attitudes toward AI adoption and the results themselves have often been mixed.
As Ad Age reports, Amazon wants marketers to consider AI as the foundation of digital marketing, emphasizing the ability of LLMs to better connect with customers through dynamic and better-targeted content. However, Modern Retail notes that many are still hesitant to give up control over their brand and its creative messaging, even with pressure from Amazon, Google and others to turn more of their marketing activities over to AI.
While the level of
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