SAN LEANDRO — It happens every spring here in San Leandro. Young baseball players from the Bay Area and beyond with their dads, moms or grandparents make their way to West Coast Sporting Goods, a mecca of baseball equipment for nearly three quarters of a century.
Once here, they quickly learn the place isn’t what it seemed at first glance.
Unsightly and unequivocally unpretentious, this monstrosity is tucked in between modest homes in the middle of an unremarkable neighborhood on the grittier side of town.
To understand West Coast’s charm and allure for customers, you must step inside the massive, 40,000-square foot amalgamation of six buildings with its partition walls
→ Continue reading at Silicon Valley