‘We’re Not Effective’: Starbucks CEO Tells Corporate Employees to ‘Own Whether or Not This Place Grows’

After laying off 1,100 employees from its 16,000-person corporate workforce in late February, Starbucks CEO Brian Niccol wants the company’s remaining workers to take ownership of their work to improve the coffee chain’s financial performance and turn around its lagging sales.

On Tuesday, Niccol gave his first address to employees since implementing layoffs at Starbucks’ Seattle headquarters. In a replay of the talk obtained by The Wall Street Journal, Niccol told workers that they “own whether or not this place grows.”

He added that workers should do a better job of promptly addressing customer complaints, including furniture issues, malfunctioning electrical outlets, and the amount of drinks accumulating on counters.

Starbucks corporate

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