New York CNN —
Wednesday is National Cheeseburger Day, with some of the biggest chains offering some much-needed discounts amid consumer complaints about rising prices.
McDonald’s, the biggest company, is selling 50-cent double cheeseburgers when they’re ordered in its app – about 45 cents more than what the chain’s original hamburger cost in 1948. It’s part of company’s string of deals to kickstart slumping sales, including recently extending its popular $5 value meal until December.
Fast food has been a low-profit margin business with little customer loyalty. Chains have been unveiling big giveaways, typically tied to
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