Want Your Workers to Be More Productive? You Need a Better Way to Measure Their Contributions

Opinions expressed by Entrepreneur contributors are their own.

With performance slipping, Amazon CEO Andy Jassy called all corporate employees back to the office earlier this year. Butts in seats, five days a week.

But will RTO solve productivity? The honest answer: Who knows?

Productivity is a seemingly simple concept that proves notoriously slippery in practice. What does it mean to be productive, anyway? Is it a function of hours logged? Emails sent? Sales made? Are customers satisfied? Every boss seems to have their own definition.

No wonder “productivity anxiety” is reaching epic proportions, with eight out of 10 workers worried they aren’t doing enough.

That uncertainty is coupled with a “business

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