Opinions expressed by Entrepreneur contributors are their own.
“Viral” used to be a bad word. The adjectival form of “virus,” having a high “viral load” is something you certainly don’t want, and “viral meningitis” is something you want to avoid at all costs.
Now, of course, “viral” isn’t just a commonplace buzzword — it’s something that marketers, advertisers and social influencers the world over chase as fiercely as Tom Cruise on a motorcycle or Vin Diesel in Fast & Furious. Not quite as elusive as a unicorn, but a challenging target to hit nonetheless, coming up with a viral post or a viral public relations campaign has become the
→ Continue reading at Entrepreneur