The US spirits industry is bracing for pain after the European Union targeted American whiskey in retaliation against President Donald Trump’s steel and aluminum tariffs.
The EU’s decision to spike tariffs on American whiskey to 50% is “deeply disappointing and will severely undercut the successful efforts to rebuild US spirits exports in EU countries,” Chris Swonger, CEO of the Distilled Spirits Council of the United States (DISCUS), said in a statement released Wednesday.
Ignited by the pandemic, sales of American whiskey have grown nearly 20% since 2020 — topping more than
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