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Crafting a successful marketing strategy can be quite challenging for a startup or entrepreneur. The goal is to reach as many people within your target market as possible without breaking the bank. Since small businesses don’t have the same resources as major corporations, every marketing dollar must be used carefully.
Today, we find ourselves in an era where multiple generations, each with their unique preferences and behaviors, coexist in the marketplace. For some brands, this presents a significant challenge for marketers who must navigate an increasingly fragmented landscape to reach their target audience.
There are seven primary generations that exist in the
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