‘Truly Refreshing:’ Why Experts Say ChatGPT Search Is ‘Best Positioned’ to Disrupt Google’s Search Dominance

OpenAI made ChatGPT with search, or SearchGPT, live on Thursday for paying subscribers, with plans to roll it out more broadly to free plans in the coming months. ChatGPT users can now click a “Search” button when they message the AI chatbot to conduct a real-time web search. The resulting answer has a “Sources” button with reference links.

“This is huge news in the search world,” Damian Rollison, director of market insights at AI marketing firm SOCi, told Entrepreneur in an emailed statement. “ChatGPT is probably best positioned amongst all competitors to upset Google’s dominance in search.”

Related: ChatGPT Is Roasting Instagram Profiles in a Hilarious New Social Media Trend —

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