New York CNN —
Tractor Supply Company has eliminated its diversity, equity and inclusion initiatives as part of what the retail chain says is a push to distance itself from “nonbusiness activities” after conservative backlash from some of its customer base.
In a news release Thursday, Tractor Supply, which advertises itself as the country’s “largest rural lifestyle retailer,” said it will stop sponsoring activities like “pride festivals and voting campaigns” and would be cutting DEI roles and “retire (its) current DEI goals while still ensuring a respectful environment.”
“We have heard from customers that we have
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