In early February, John Schwarz, a self-described “mindfulness and meditation facilitator,” proposed a 24-hour nationwide “economic blackout” of major chains on the last day of the month.
Schwarz urged people to forgo spending at Amazon, Walmart, and all other major retailers and fast-food companies for a day. He called on them to spend money only at small businesses and on essential needs.
“The system has been designed to exploit us,” said Schwarz, who goes by “TheOneCalledJai” on social media, in a video to his roughly 250,000 followers on Instagram and TikTok.
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