Ambition is not a dirty word—especially if you’re Bertrand Piccard. The explorer, psychiatrist, and environmentalist aims to “promote sustainability through spectacular actions” to prove that a cleaner future is possible. During 2015 and 2016, he famously circumnavigated the globe in a solar-powered airplane, Solar Impulse, to show off the potential of renewables.
But even more ambitious was what he attempted after he landed. He tasked his foundation with demonstrating that environmental protection and economic profit can go hand in hand. The goal was to find 1,000 interventions that can protect the planet while also making money, shattering the argument that pursuing sustainability must come at a cost.
“The goal is really
→ Continue reading at Wired - Science