Apple TV+, Apple’s streaming service that scored 72 Emmy Award nominations and nine Golden Globe nominations last year, is reportedly costing the company billions of dollars.
According to a report from The Information on Thursday, Apple has spent more than $5 billion annually creating high-quality prestige TV shows like the World War II miniseries “Masters of the Air” and the hit science fiction show “Severance.” The Information reported that despite Apple obtaining 45 million Apple TV+ subscribers, the company has lost more than $1 billion per year on the streaming service.
The news aligns with previous reports. Bloomberg noted last year that Apple spent more than $20 billion on original content
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