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We’ve all heard the line, “A picture is worth a thousand words.” Although Frederick Barnard said it more than 100 years ago (and before the advent of digital technology), the sentiment holds true today. Humans are wired to process images more quickly and effectively than words alone: 90% of the information transmitted to the brain is visual. People who follow instructions with illustrations do 323% better than those who follow text-only instructions. In addition, the Wharton School of Business discovered that while only half of an audience was convinced by a verbal presentation, the number jumped to over two-thirds when
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