They Turned Down an Early Pay Day to Maintain Control of Their Business. And Then Went on to Raise $190 Million.

“The next generation of consumers are living their best lives in online worlds like Roblox, Fortnite, and Discord.” So says Jason Yeh, Co-Founder and General Partner of early-stage venture firm Patron. “We’re all about investing in early-stage consumer companies that will shape how this gaming-native generation learns, shops, socializes, plays, invests, and, let’s be honest, procrastinates online,” he explained to Entrepreneur.

Patron launched in the fall of 2021. After starting their careers in venture capital, both Yeh and Patron co-founder Brian Cho went on to hold leadership positions at Riot Games, where Yeh helped launch and scale League of Legends over the next nine years. Their third Partner, Amber Atherton,

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