Ankur and Aditi Daga, the married co-founders of DTC fine jewelry company Angara, “clicked immediately” when their families introduced them at age 22. A passion for colored gemstones was just one of the things they had in common.
Image Credit: Courtesy of Angara. Aditi and Ankur Daga.
With family ties to the jewelry industry in India on both sides, the couple had grown to appreciate the level of customization that so often went into each piece and that the colorless diamonds popularized by De Beers’ 1947 campaign weren’t the default. They wanted to bring a bespoke approach to the U.S., where retail stores typically sold jewelry straight from the shelf.
The
→ Continue reading at Entrepreneur