If you bought even just a bar of bath soap last year, you contributed to the wellness industry—and a new report released Tuesday from the Global Wellness Institute showed you helped it reach a record-high of $6.32 trillion in 2023.
That’s bigger than the pharmaceutical and sports categories.
The wellness industry overall grew 25% from 2019 to 2023. The report predicts that by the end of 2024, it will reach another all-time high of $6.8 trillion.
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The wellness market is so large because it includes the massive personal care and beauty industries, which are worth $1.21 trillion on their own. So every
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