If you want to successfully launch a product, one of the most important things you can do is to make buying it as easy as humanly possible.
So advises Mark Nelsen, Chief Consumer Product Officer at Visa. Over the course of his career working with consumer cards, digital wallets, and token and checkout solutions, Nelsen says that never before has ease of payment been such a deciding factor for small business growth.
Related: 5 Strategies to Make Your Next Product Launch a Success
Here are his insights into how streamlining your selling process boosts not only your sales figures but also your confidence as a
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