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If you’ve ever wondered how some websites consistently appear at the top of search results while others don’t, you’re not alone. SEO has evolved beyond just keywords and backlinks. Today, structured data is helping businesses climb the search rankings by making it easier for search engines to understand exactly what each webpage offers.
Think of structured data as a map for search engines — guiding them to key information on your site. This data can help your site appear in rich search results: those enhanced snippets that show extra details, like product prices, ratings or event dates. Structured data has become
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