Converting a potential customer takes more than just rattling off the facts about your product or service. It often requires a personalized approach based on a genuine understanding of the customer’s needs.
To gain this understanding, you’ll need to ask the right questions during the sales process. Below, the business leaders of Young Entrepreneur Council share the eight most insightful questions you can ask a potential customer as well as how they will help you land that coveted sale.
1. What are your specific needs and goals?
This question allows the sales professional to gain an understanding of the customer’s unique requirements and objectives. In addition,
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