Opinions expressed by Entrepreneur contributors are their own.
Brands today have a Herculean influence on the culture at large. With the steady decline in communities of faith, country clubs and other systems of belonging, people are increasingly turning towards the brands they know and love to find their sense of self-identity. It doesn’t take a researcher to recognize the ever-increasing logo sizes on products we buy and gladly promote while we walk around (see the dinner plate size logos on the latest Mercedes, or torso-covering Ralph Lauren patches on their polo shirts, or nauseating Louis Vuitton patterns on anything and everything).
We’ve subconsciously learned to collect brands to assemble
→ Continue reading at Entrepreneur