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Negotiating the price point when buying a business requires finesse, especially when employing a strategy like underbidding. The key is to balance an offer that works for you while maintaining a relationship that leaves both parties satisfied.
Use the following four strategies to master the art of strategic underbidding in business acquisitions.
1. Understand sellers overprice due to emotion and optimism
Sellers tend to overprice their businesses, and it’s important to recognize this as a common behavior rooted in both emotion and optimism. Much like in real estate, business owners often believe their company is worth more than the market would justify, driven
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