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The life of a small business owner involves wearing multiple hats, with the sales hat often being the most uncomfortable. Throughout my journey, I’ve discovered that effective selling isn’t about slick pitches.
The thing is, it’s about something more fundamental: understanding the customer’s problem before offering your solution.
The me-me-me trap
When entrepreneurs are new to their ventures, I notice a common pitfall. After defining their offerings and differentiators, they’re eager to talk about their amazing solution. That eagerness translates into sales meetings where they talk endlessly about their solution or themselves.
Here’s the cold truth: 99% of the time, this approach fails
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