Opinions expressed by Entrepreneur contributors are their own.
Rebranding is hard. It’s expensive and time-consuming, and it can distract vital team members from their regular work. So why go through it? Because if you’re a small business looking to scale up, a rebrand might be just what you need to spur your growth.
Recently, at Hiline, we took a hard look at how our brand was performing and realized that we could better differentiate our company in the market. So, we took a deep breath, rallied our resources, and committed to a rapid rebrand. Here’s what we learned.
Related: The Ultimate 20-Step Guide to Successfully Rebranding Online
1. Your brand
→ Continue reading at Entrepreneur