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A school using FutureFund — my fundraising platform for K-12 school groups — recently raised $9500 for their softball team during a hit-a-thon campaign. That money will have a positive impact on those students, but it’s not the kind of thing we’d use to advertise the value of our platform.
Without context, that $9500 doesn’t provide any useful information to potential users. It might feel loosely positive, but it says nothing about what they could expect from using the platform. In other words, it’s a vanity metric.
Here’s a better way to look at the data: $9500 raised by a team of
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