Starbucks’ new CEO wants to make Starbucks a coffee shop again | CNN Business

New York CNN  — 

Starbucks has been on the decline, with shrinking sales as it moved from a traditional sit-down coffee shop into one where people place orders on their phones and grab a drink from the counter. Its new CEO has a plan to fix it all. And it starts with comfortable chairs.

Brian Niccol, on his second day as Starbucks’ chief, said in a letter to employees and customers that he wants to return Starbucks to its roots as a “community coffeehouse” with comfortable seats, design and a clear distinction between “to-go” and “for-here” service.

→ Continue reading at CNN - Business News

More from author

Related posts

Advertisment

Latest posts

A Surgeon General warning label must appear on social media apps, 42 state attorneys general demand | CNN Business

CNN  —  It’s hard to get 42 states to agree on much. But a bipartisan group of attorneys...

AI generates harsher punishments for people who use Black dialect

ChatGPT is a closet racist. Ask it and other artificial intelligence tools like it what they think about Black people, and they will generate...

BMW downgrades 2024 outlook over brake issues and weak demand in China | CNN Business

BMW cut its profit margin forecast for the year Tuesday due to sluggish demand in China, its key market, and problems related to a...