Starbucks has been making a slew of changes in recent months as new CEO Brian Niccol tries to turn around the coffeehouse’s lagging sales. It has revamped the code of conduct, added ceramic mugs, and capped mobile orders. On Monday, the company announced it was laying off 1,100 corporate jobs.
Now, the coffee giant is also cutting its menu.
In an announcement posted to the company’s website, Starbucks said it would eliminate 30% of its menu by the end of fiscal year 2025 in the U.S. The cuts begin next week on Tuesday, March 4.
“We’re simplifying our menu to focus on fewer, more popular items, executed with excellence,” the statement
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