She Started a Creative Side Hustle That Made $100,000 in 10 Months — Now It Earns Up to $10 Million a Year: ‘Find Your Niche’

This Side Hustle Spotlight Q&A features Maura Duggan, founder and CEO of Fancypants Baking Co. The CPG cookie business sees top-line annual sales ranging from $5 million to $10 million and is available in over 1,750 retailers, including Central Market, Gelson’s and Mother’s Market. Responses have been edited for length and clarity.

Image Credit: Courtesy of Fancypants Baking Co. Maura Duggan.

What was your day job or primary occupation when you started your side hustle?
After earning my bachelor’s in neuroscience and master’s in education from Harvard, I worked as a researcher for an education nonprofit. While it was rewarding, I missed having a creative outlet where I could continue to challenge

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